Understanding and analyzing data can really improve your email marketing. This resource explains the four email metrics to measure and track, and gives you tips on tweaking and testing your emails to get better open and click-through-rate results. Our marketing team uses it as a handy reference when making content decisions.

• Copy and save or download the infographic.

• Learn and chart the 4 metrics.

• Identify patterns and establish averages.

• Set baselines and email goals.

• Tweak your results.